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The key players are: Google. Use Google's calculator via query string. The key players are: Google. It also shows that the PDF titles and meta descriptions are not optimized, so I have some work there. According to Google, 20% of all Google searches done on mobile are now voice searches. On-site SEO refers to optimizing both the. — but regardless of the format, content is discovered by links. Use your research to craft your message. 2. STAT SERP tracking and analytics for enterprise SEO experts. Quizzes, PDF files, and videos to walk you through the basics of local SEO; Step-by-step guidance on everything from Google My Business to keyword choice;. Pros and Cons. Via an email in which you'll be clicking on a verification link. 16. Analyzing local SEO performance in Moz Pro. STAT SERP tracking and analytics for enterprise SEO experts. Apple. 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